Wednesday, July 2, 2014

5 beauty apps you need to download today

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1. L'Oreal Makeup Genius
L'Oreal's new app is a game-changer for any beauty lover. Gone are the days of visiting drugstores or makeup counters to try on countless smudges of different shades—this app has a real-time camera that allows you to virtually try on any beauty product or shade. The camera acts as a mirror and allows you to try on different beauty looks, showing the makeup on your face as you move. With this app you can also try different makeup looks from the red carpet, seen on celebs like Lupita Nyong'o or Jennifer Lopez.


2. Beautified
Co-founded by stylish DJ Hannah Bronfman, Beautified is an app that allows you to find and book same-day beauty services—including last minute massages, manicures, pedicures, haircuts, blowouts, facials, waxes and makeup from approved salons. Perfect for procrastinators, Beautified only allows booking for up to 48 hours in advance for services and is available in New York, Los Angeles, Miami, San Francisco and Washington D.C.
3. Sephora To Go
Sephora's beauty app is big on content—offering inspiration, hair and makeup how-to's and shopping. Itacts as a beauty-only "Instagram" for users seeking inspiration, tutorials or product reviews. You can sift through other beauty lovers' posts and findings as well as upload your own. The app also features Sephora TV—how-to videos for hair, beauty, nails and more. Sephora fanatics can also log-in to the Beauty Insider to get rewards and points as well as receive mobile coupons. If you can spend hours shopping in Sephora, you'll fall in love with this app at first click. 
4. Lifebooker
The Groupon of Beauty. Lifebooker finds the best beauty deals in your area ranging from highlights to Botox to mani-pedis and more. The app is available on your smartphone or on thedesktop version. 30% off beauty treatments and deals for under $20? Sign us up.
5. Glamsquad
Ordering a blowout or updo is now just as easy as ordering dinner. Glamsquad allows you to book a hair stylist to your front door—at work or at home—to provide a blowout, braided hairstyle from their look book or an updo. Get an appointment hours or days in advance. Coming soon on Glamsquad: makeup artists as well as other city offerings (the app is currently only available for New Yorkers to use).

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