Finally,twitter has responded After months of reports and rumors, Twitter is announcing its first commerce product.
The company first signaled its interest in this area last year, when it hired former Ticketmaster CEO Nathan Hubbard to lead its commerce team. Then it started recruiting other commerce specialists, and Recode got its hands on mock-ups of a Buy Now button. Over the summer, people started spotting those buttons in the wild.
the company says it will be visible to “a small percentage of U.S. users (that will grow over time).” As a result, users will actually be able to make purchases directly within tweets. If you see something you want, you hit “buy”, bring up a little information, enter your payment and shipping information while still Twitter (it’s encrypted and stored for future purchases), and complete the transaction “in just a few taps.”
And even though the test is starting out on mobile, a company spokesperson said it will be moving onto desktop soon as well.
says it’s partnering with a number of companies to make the Buy Now button happen, starting social shopping company Fancy, digital content seller Gumroad, fan commerce company Musictoday, and payments company Stripe. The initial sellers include musicians (Demi Lovato, Eminem, Pharrell), nonprofits (Donors Choose, Glide, RED), and retailers (Burberry, The Home Depot).
When asked how Twitter's commerce potential compares to social networks like Facebook and Pinterest, Hubbard emphasized two differentiators: which includes; the presence of "influencers" on the social network who can drive users to make purchases and the fact that Twitter is a truly real-time service....
nice one here by twiter crew!
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