Rihanna has just been named the new creative director for activewear brand Puma.
The pop star, 26, will oversee the company's women's line - including clothing and shoes - during her 'multi-year partnership,' reports Women's Wear Daily.
She will also star in the brand's fall 2015 ad campaign - and be one of its global brand ambassadors alongside Jamaican track star Usain Bolt and Argentine soccer player Sergio Agüero.
According to a press release, Rihanna will 'work with PUMA to design and customize classic Puma styles as well as create new styles to add to the product portfolio.'
The Grammy winner flew to the brand's headquarters in Herzogenaurach, Germany, yesterday for her first design meeting.
She posted pictures from the trip to Instagram this morning, and in all of the images she's wearing white Puma sneakers.
Ch-checkout for more photos after the cut..
Simple is best......the white trainers she's wearing are magic - and so much better without socks
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