Is it the end of the line for the iPhone?...
Apple will continue its reduced production of iPhones in the quarter ending June because of sluggish sales, it has been claimed.
The Nikkei business daily reported the news, claiming parts suppliers have been notified of the plan.
The Nikkei reported in January that the technology giant was expected to cut production of its iPhone 6s and 6s Plus models by about 30 percent in the quarter ended March, but production was expected to return to normal in the current quarter.
Apple apparently does not plan to make enough of the newly launched iPhone SE model, the Nikkei report said
.The company's shares fell 1.8 percent to $110.05.
Shares of some Apple suppliers also fell following the report.
Skyworks Solutions Inc was down 1.4 percent, Broadcom Ltd fell 2.4 percent while Jabil Circuit lost 1.7 percent.
The production cut could last longer than the one it implemented in 2013, when Apple cut production orders for its cheaper iPhone 5C a month after its launch, the Nikkei said
Apple has told parts suppliers in Japan and elsewhere that it will maintain the reduced output level in the current quarter, the Nikkei report said
Most analysts believe Apple surpassed its own record by selling more than 74.5 million units of its flagship product in the final three months of 2015.
But there are signs that iPhone sales in the first three months of 2016 will — for the first time ever — show an abrupt decline from the same period a year earlier.
....so what is the way out?!
No comments:
Post a Comment