Jay Z' music streaming service took on the likes of Spotify when it launched in March.
Now the rap mogul has set his sights on taking a share of the market from TV streaming services, such as Netflix.The company says it will soon launch original scripted and unscripted programming for its one million subscribers.
According to a report in Variety, Tidal has ordered two new series to be shown exclusively on its service.The group will be streaming the second season of Brooklyn street-life drama Money & Violence in January
This will add to Tidal's existing selection of exclusive video content, which include music videos, short films and past live streams of concerts.
Jay Z and other artists announced in March that they were the co-owners of Tidal, which was presented as the first artist-owned music and video platform.
TIDAL'S NEW ORIGINAL CONTENT
Tidal has ordered two new series to be shown exclusively on its service.
The group will be streaming the second season of Brooklyn street-life drama Money & Violence in January.
The second is a new series called No Small Talk, profiling up-and-coming comedians, which will premieres today.
Other new content is expected to include a profile series on new musicians, and sports-related shows.
A new series called No Small Talk, profiling up-and-coming comedians, premieres on Tidal today
It's a membership-based service that offers subscribers two levels - $10 for standard sound quality and $20 for high-fidelity sound quality.
Jay Z said last month that the service had gotten to 1 million subscribers in more than 46 countries.
But the service has struggled against competitors like Spotify and Pandora, which offer free subscriptions.
Earlier this month, Jay Z was joined by a slew of artists at Barclays Center in Brooklyn for a charity concert put on Tidal.
At the concert, there were just a few passing references to Tidal.
There were also some videos with people talking about making the world a better place, but nothing about the organisation that is getting the money from the show.